Richard Beaumont appointed Procurement Consulting Director/ Board Advisor

The team at Cloud Optics are excited to announce the appointment of Richard Beaumont as Procurement Consulting Director and Board Advisor. Richard brings a wealth of experience and many years of expertise within global organisations across multiple industry sectors including Banking, Automotive and Consultancy. His career includes: •  CPO for Co-Op Bank •  VP Central

Cloud Optics hires Reena Gupta

We are delighted to welcome Reena Gupta to the Cloud Optics team. After a 16-year career with Microsoft, Reena joins the team as Senior Licensing Advisory Consultant. During her career at Microsoft Reena was responsible for helping Enterprise customers navigate licensing complexity and in 2017 closed an $70million global licensing agreement for a telecommunication business

Behind the scenes: IBM licensing audit

When a licensing vendor knocks on your door and says, “it’s audit time”. You can react in a number of ways. Regret. Panic. Fear. Surrender. Let me share the experience of a Cloud Optics client who was thinking “OK, I know it will keep my team busy, but we’ve got processes in place, I feel

IBM Software Licensing: from complex to manageable

When it comes to licensing, here at Cloud Optics we’re experts in giving you the confidence and strategy to reverse the balance of power when working with licensing vendors. Now here’s the thing about the licensing industry, vendors make it complicated for the reasons I’ve mentioned here. And the vendor that probably needs the award

Happily Ever After…

Licensing is complex. That’s why the team here at Cloud Optics made our careers simplifying it for our clients. Yes, full disclosure… we used to sell licenses. At Cloud Optics, we don’t do that! Why? We like to be challenged. Selling licenses got too easy, you needed to buy some and we found the most

We Say No To Software Licensing Whitepapers

We introduced you to the inside story of software vendors and how they are single-mindedly working towards one objective “optimising revenue” i.e. making you spend more. Here at Cloud Optics, we’re experts at dealing with the mathematicians, the artists, the wooers and the wigs in vendor land. We’re so confident that our no-nonsense approach works

The Mathematicians are in charge

Part I: The Vendors When you think of software within your organisation you’d be forgiven for thinking that software vendors sole agenda is to empower your people or help your business to realise its full potential. It’s great marketing speak, isn’t it? In truth that’s what it is. Let’s not forget that software vendors are

Ben Cook joining Cloud Optics as Partner Manager

We’re happy to introduce Ben Cook as our new Cloud Optics Partner Manager. Ben is responsible for leading Cloud Optics partner organisation, managing partner relationships and related partner activities. He reports directly into our Managing Director, Ian Camino. Ben brings more than 10 years of experience in relationship management to Cloud Optics. He was most